Curry Barker's 'Obsession' is a supernatural horror film that has already generated a lot of buzz, with a stellar $2.6 million in Thursday previews and Wednesday early access screenings. This is a promising start, especially considering the film's $1 million budget and projected $10 million to $12 million domestic opening. The film's success is attributed to its strong critical reception and audience engagement, with a 95% score on Rotten Tomatoes. Barker, a 26-year-old director, has been building a dedicated fan base through his YouTube channel, 'That's a Bad Idea'. His previous work, 'Milk & Serial', also gained traction and led to him signing with UTA. 'Obsession' stars Michael Johnston and Inde Navarrette in a tale of obsession and consequences, with a unique marketing campaign centered around a replica of the film's 'One Wish Willow' product, which sold out within hours. The film's digital marketing campaign, including cryptic billboards and an in-world commercial, has amassed over 4.4 million views on YouTube. The film's success at the Toronto Film Festival and its upcoming release have sparked interest in Barker's next projects, including 'Anything But Ghosts' and 'The Texas Chainsaw Massacre'. However, the film's R-rated genre and competition from other films like 'The Devil Wears Prada 2' and 'Michael Jackson' biopic may impact its overall performance. The film's success is a testament to Barker's talent and the power of effective marketing, but the true test will be its performance at the box office.
